Though the fields of public relations, advertising, and marketing are each distinct in their own way, all roles in these areas involve the promotion of an individual, business, organization, brand, or product. While public relations refers to the positive promotion of an individual or company in the press, advertising and marketing is related to designing and executing media campaigns across various platforms that will increase sales while meeting the needs and wants of customers. Using their specialized knowledge of a particular market, individuals in these areas help give a product or business a life in an incredibly competitive environment.
The day-to-day tasks in these areas will vary greatly depending on the field you choose as well as your position within that field. Broadly speaking, these areas require individuals who are outgoing and enjoy networking and meeting new people. Advertisers and marketers will need to have a creative mind, an eye for trends, and excellent written and verbal communication skills. Roles in public relations also need strong communicators who can liaise with the press.