A key figure in the advertising and promotional markets, a marketing manager is in charge of the marketing resources of a product or business. Whether in charge of a specific product, a wider brand, or a range of products and services, marketing managers play an important role. Using their specialized knowledge of the market, they help establish, develop, promote, and research a product or business, giving it a life in a competitive environment. Though their tasks can vary depending on their area of expertise, marketing managers are generally required to plan, organize, direct, control, and evaluate marketing campaigns. This can involve establishing distribution networks for products, analyzing and researching the market, helping in product development, creating marketing strategies, managing budgets, arranging promotional material, delegating work, and networking.
A marketing manager is responsible for promoting a product or service to as many people as possible using events, websites and advertising. In order to be successful, a marketing manager often requires the ability to network as well as good communication skills. These will come in handy when marketing managers need to liaise with the press. Research skills are also important for investigating the market, product information, and the competition.
- Excellent written and verbal communication skills
- Strong leadership and research skills
- Good networking abilities
- The ability to multitask, meet deadlines, and thrive in stressful situations