Online marketing executives have become increasingly common as companies extend their presence on the web. With a special focus on digital marketing, online marketing executives may market digital products, like websites and mobile apps, or market a non-digital product using digital marketing strategies. For example, such a strategy might involve developing marketing campaigns that employ social media channels or online advertisements.
Some of the day-to-day tasks of an online marketer include looking for new opportunities, conversing with sales teams, developing marketing strategies, writing marketing copy, examining web traffic, creating and maintaining social media channels, producing printed promotional material, and attending product launches and networking events. Like marketing executives who work in the non-digital world, online marketers require an extensive network of potential and existing clients to draw from.
Marketing executives are responsible for numerous tasks at once. While organizing a product launch, an executive might be conducting market research on a product in another area, and ordering promotional material for something else simultaneously. Also required to liaise with a range of individuals, from customers to advertising agencies to designers and printers, online marketers need to be highly organized and able to multitask.
- Knowledgeable of sales, marketing, and advertising
- Excellent communication skills to interact with customers, colleagues, suppliers and others
- Strong organizational skills with ability to multitask in a fast-paced environment
- Talent for networking