Director, Brand Marketing

The Director, Brand Marketing is responsible for developing the strategy to grow awareness of and engagement with the Medline Canada brand across all business channels and their customer touchpoints. Leading the brand activation team and working with the business unit leaders, this leader will create brand campaigns, communications, and activities that communicate market excellence and differentiation that result in positive sales impacts.

Primary Position Responsibilities:

• Lead the Brand Marketing team to drive Medline brand awareness and growth in Canada.
• Work collaboratively with Medline’s VP Marketing and business unit leaders to develop annual marketing and brand awareness priorities and initiatives, develop annual brand activation plans, and consistently measure marketing performance and leverage insights.
• Develop a strategy for consistent brand messages across multiple media and channels including robust ...