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Email Marketing Specialist

Location: Burnaby
Company: Ritchie Bros Auctioneers

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A growing global company. Endless career and development opportunities.
When you join Ritchie Bros., you'll be part of a diverse, global team that's focused on delivering great customer experiences. Our culture is centered around people and guided by our core values of Integrity, Unity and Vision. Learn more about our culture and commitment to diversity and inclusion at Candidate Portal.
If you have an entrepreneurial spirit and are passionate about making a difference, we invite you to join our growing team. Whether you're out in the field or back at your office, you'll be helping us achieve our vision of becoming the trusted global marketplace for insights, services and transaction solutions for commercial assets.
We're looking for a Email Marketing Specialist in Burnaby, BC or Pleasanton, CA.
The Opportunity:
The Marketing Specialist is responsible for coordinating and building promotional and automated emails for Ritchie Bros. Auctioneers and its brands. This position will support the go-to market digital strategy and work alongside the other email marketing specialists to align efforts, collaborate and execute marketing automation efforts. These efforts include maintaining email calendars and schedules designated brands, building and executing email campaigns, continuous testing and optimization, list segmentation, campaign setup, proofing, data analytics and ad-hoc projects.
Additional responsibilities include collaborating with email service provider(s), campaign workflow management and working cross functionally with creative/production, marketing/media, field marketing, customer service and operations to ensure alignment across all stakeholders.
In this role you'll:

Manage email campaigns, including development of email content, creatives, and emails; manage review process and signoff; proofing and post campaign data analysis. High-touch collaboration with creative, marketing/media and field marketing teams to ensure email marketing campaigns are effectively supporting the business
Responsible for building audiences, managing list hygiene and leveraging data within the customer file to drive dynamic content and personalization. Also, responsible for file growth and maintaining healthy list attrition. Working closely with automation specialist, setting up workflows, automations and criteria
Work with marketing and the media team to align the email calendar with the auction event calendar as well as additional equipment focus and coordinate the email marketing calendar to support overarching themes and segmentation
Drive optimization in email marketing through frequent and ongoing testing and analysis. Create and manage test calendar, including collaboration with appropriate stakeholders for input. Communicate results and insights from tests to stakeholders
Remain current on industry trends, standards, and practices to better identify needs and analyze and report trends of outside factors influencing our business to make recommendations to improve
Prioritizes the success of email campaigns and programs measured by session traffic, conversions, and other metrics
Develop and code for all direct and interactive marketing campaigns and communicate requirements
Support on-going projects via data and technical goals; understand data flows and support by building complex segments, workflows and automations
Actively support th e RB Unreserved Commitment to Safety: to send everyone home, every day, the way they came to work, by taking personal responsibility for your safety and safety of your team, co-workers and customers.

Here's what you bring:

Bachelors in Marketing is preferred
2 years experience in email marketing, marketing automation or other analytical online marketing
Strong HTML and CSS experience required
Computer skills: Microsoft Suite, G-Suite, Adobe Suite a plus
Experience with web analytics (Google Analytics experience preferred)
Experience with marketing automation platforms and set-up (i.e. HubSpot, Eloqua, Marketo, SalesForce Marketing Cloud, Oracle Marketing Cloud, SilverPop, CheetahMail, etc)
Data analysis skills to solve complex problems
Technical capability with Excel, Pivot Tables.

This job will require you to:


Self-motivated with the ability to take initiative and work independently with minor supervision


Team player with problem-solving mindset, works collaboratively to ensure customer needs are met


Strong ability to multi-task across a variation of projects and emails at the same time


Incredible attention to detail


Creative and resourceful with the ability to think outside of the box to solve problems


Strong written, verbal, technological know-how and presentation skills


Ability to work in a fast-paced and agile environment


Strong organization and project management skills


Capability to adapt to an environment that changes to support business needs


Time management of daily/ad-hoc tasks according to bandwidth


Communicate with digital team to support projects, email efforts


Aptitude for staying on path of direct team goals and maintaining focus of those initiatives


Report on brand trends and be able to present data metrics weekly

Proficiency in marketing automation technology.

What We Offer:
Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we've proven this throughout our 60 years in business. And, we'll take care of you along the way. Here's how:


Base salary paid overtime // performance bonus


Comprehensive medical and dental benefits.


RRSP and an Employee Share Plan, both with company match.


Ongoing training, professional development and tuition reimbursement.

A multi-award-winning LEED gold-certified facility, in an exceptional park-like setting, featuring:

A subsidized, multi-award-winning childcare centre


A subsidized cafeteria, dry cleaning services, and free parking


A workout facility, featuring advanced gym equipment, bike room, shower and changing facilities, and nutrition and fitness programs

Proximity to miles of Fraser River walking paths, plus shops, restaurants and services.

Ritchie Bros. has grown from a small-town auctioneer to a global asset management and disposition company. Through our family of companies, we help our customers buy and sell a wide range of used and unused equipment for construction, mining, transportation, agriculture, oil & gas, lifting & material handling, forestry & other industries.
Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted. No agency calls, please.
If you required any accommodations, please send an email to: careers@rbauction.com.
'35049

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