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Product Marketing Manager

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Location: Unionville
Company: Inacre Conseil
Contract type: Permanent
Hours: Full time

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Do you have at least 5 years working experience managing and executing channel marketing programs?
Do you have a demonstrated track record for delivering software products and services on time and within budget?

Our Client is looking for an experienced Product Marketing Manager capable of transforming customer needs and market analysis into profitable business processes, customer communication, parcel management, and logistical solutions.

The Product Marketing Manager will work collaboratively with the direct/dealer/inside sales teams to support the
Intelligent Document Automation (IDA) and Parcel Locker Solutions (PLS) business lines, as well as marketing initiatives throughout the product lifecycle.

In addition, the Product Marketing Manager will partner with the product development, program marketing, and support teams to ensure revenue, profit margins, and customer satisfaction goals are met.

• Responsible for channel marketing including, product launches, price books, local incentive programs, marketing communications, and organizing local events, such as sales kick-offs and trade shows.
• Acquire first-hand market understanding and competitive intelligence, by collaborating with the sales teams, and on-going communication with customers and prospects.
• Develop and communicate value propositions, sales tools, and marketing collateral for all IDA and PLS platforms.
• Generate new ideas and provide marketing guidance to grow market share, improve customer experience, and drive growth through our products and applications.
• Align with IDA and PLS colleagues across NORAM to share best practices through formal meetings, quarterly reviews, and ongoing informal communications.
• Act as the key liaison between sales teams and internal/external partners for major proposals, RFPs and sales cycles, as required.
• Collaborate with leadership team to review budgets, create sales plans, and forecasts to drive performance and profitability.
• Be part of the NORAM marketing team working with both the IDA Channel Market Leader and the PLS Channel Market Leader.
• Attend NORAM monthly update meetings and provide key marketing KPIs
• Provide feedback and ideas to the NORAM marketing teams on Canadian needs as well as successful initiatives.
• Assist the NORAM marketing teams in programs and campaigns that will grow revenue for IDA and PLS for all North America.

PLEASE NOTE: If you are having problems applying through the portal, please send resume directly to alex.pike@inacre.ca

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