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Head of Marketing

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Location: King and Spadina
Company: VendorPm

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VendorPM is on a mission to revolutionize the property management industry by being the first in Canada to offer a software-enabled marketplace helping owners and property managers better work with vendors. We transform vendor management - a process that is decentralized, tedious and out-of-date - and streamline it for efficiency and simplicity, all while providing head office with visibility and control.

We’re one of the fastest growing Toronto startups and we’re backed by world-leading SaaS & PropTech funds including; Bessemer Venture Partners, Prudence VC & Navitas Capital.

Our team is passionate about growth, innovation, and collaboration so if you have a growth mindset, love a fast paced environment and are looking to make a groundbreaking impact in this industry, you are probably a great fit for our team!

The Role

As the Head of Marketing, you will play a pivotal role in developing and executing the strategic, growth-focused, marketing lifecycle for our company. You will have full ownership of your function along with two junior direct reports and over time, the ability to build out your team. Reporting directly to the CEO, you’ll develop strategy and execute business marketing campaigns to enhance inbound lead gen and brand recognition, develop industry partnerships, and support sales enablement. You'll get to make and drive significant marketing decisions that have a high level impact on the business while redefining the industry. At VendorPM, you’ll only work with self-sufficient, autonomous teams - there’s no old fashioned corporate hierarchy.

What’s In It For You

  • Leadership role at a high growth, venture backed company.
  • Competitive compensation package and opportunity to participate in ESOP
  • Comprehensive health benefits package including medical care, dental and vision care, life insurance, etc and a health spending account..
  • Work from home opportunities, with the option to work from our vibrant downtown Toronto office.
  • 4 weeks vacation + Paid sick/wellness days
  • Real work/life balance
  • Team events
  • Collaborative tight-knit team
  • Ongoing learning and development opportunities

As a Member Of Our Team You Will

If you are looking for an environment where creativity and ingenuity are highly valued and where success requires close collaboration with the rest of your team, this role may be a great fit for you!

  • Develop VendorPMs Marketing Playbook that will position VendorPM as the go-to source for vendor management and procurement.
  • Create and manage the yearly marketing plan budget - establish goals and objectives for all marketing activity; track and report on KPIs.
  • Prepare social media marketing campaigns and strategize to align with the business objectives.
  • Manage successful press releases; send press kits;develop relationships with the media.
  • Work with CS, Sales, and Product Leaders to deliver webinars, white papers, and case studies that will be of value to our customers.
  • Secure partnerships, sponsorships, and events with a focus on growing company exposure.
  • Manage the company’s website, blog, SEO/SEM programs.
  • Own and manage all trade show exhibits and events.
  • Build a library of all marketing material and assets for internal and external promotional purposes.
  • Develop brand guidelines, communicate brand identity to the team, and ensure assets across the organization are on-brand (i.e., briefs, scripts, nurture programs, emails, sales enablement kits).

You’re the Missing Piece of the Puzzle

  • 5+ years of experience in a similar role
  • You have strong generalist background: including communication, brand marketing, PR, content management, events, and digital marketing
  • You are a strong leader who has built, scaled, and led high-performing marketing teams; internal and freelancers
  • You're metrics-focused and have a knack for using content marketing and social marketing to drive actionable and quantifiable results.
  • Proficient with Google Analytics, Google Search Console, Hubspot/Salesforce, Canva (or similar design software). Adept with web content management tools i.e. WordPress or Webflow.
  • Experience in a SaaS marketplace/Property Management industry is an asset.

Meet Your Fellow Problem-Solvers

We believe in problem-solving as a team. So why not meet your fellow problem solvers?

Ethan Chamish, Head of Growth

Emiel Bril, CEO

Interview Process

We want to be a surprising and exciting place, but we also want you to know what to expect on your journey, starting with the interview process:

  • Interview Process Step 1: Google Meets exploratory call with Recruiter.
  • Interview Process Step 2: Interview with CEO and Head of Growth
  • Interview Process Step 3: Task
  • Interview Process Step 4: Final interview - presentation of the task

Please check out these short explainer videos to learn more about us!

For property managers

For vendors

At VendorPM, we’re committed to providing an inclusive, accessible environment, where all employees and clients feel valued, respected and supported. We aim to build a workforce that reflects the diversity of our communities, and to create an environment where every employee has the opportunity to reach their potential. Learn more about what it’s like to be an employee at VendorPM.

*Remote applicants must reside in Canada and have valid Canadian work authorization.

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