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Email Marketing Specialist

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Location: Toronto
Company: Hire Digital

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A digital marketing client is seeking an Email Marketing Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Responsibilities

  • Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web behavior to drive the message and content personalization.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
  • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements

  • Proven experience managing an email marketing program.
  • Hands-on experience in marketing automation platforms.
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch.
  • Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Experience using SQL and similar queries to analyze data.
  • Proficient in data analytics to determine important data and be able to suggest improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communication skills.
  • Strong project management skills and exceptional attention to detail.

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