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Content Strategy Manager

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Location: Richmond
Company: PressReader
Hours: Full time

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Content Strategy Manager

PressReader is a rapidly growing technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide.

Our technology also powers Branded Editions (BE) - a white-label solution that enables publishers to deliver their digital content in interactive ways. BE allows them to build a customizable platform that supports a wide range of revenue opportunities.

We have an opportunity for a Content Strategy Manager role to join our Marketing Operations Team.

As the Content Strategy Manager, you will lead our content marketing efforts across the organization. Equal parts creative strategist and detail-oriented managing editor, you are able to work with our various vertical leaders and marketing managers to devise an overarching content plan that attracts, converts and retains customers of all types. You will develop storylines, asset ideas and campaign concepts that connect with individual subscribers (B2C) as well as our B2B partners in the libraries, hospitality, transportation and publishing categories.

In this role, you will:

  • Conceptualize and execute a holistic content strategy that targets B2C and B2B audiences to support core business objectives
  • Create a content plan with vertical leads and marketing managers to support multiple business units
  • Be a key stakeholder in positioning PressReader as a thought leader in the digital content distribution space
  • Regularly review content performance to optimize content output and plans
  • Working with stakeholders from business units, Growth and Marketing Operations teams, develop strategic briefs for in-house and external writers to ensure content supports business growth
  • Onboard and coach writers to the PressReader style guide and value propositions

You are a great fit if you have:

  • 4+ years of experience in content marketing or content strategy
  • An analytical and strategic mindset, you know how to develop content that converts
  • Experience connecting content strategy activities to business results
  • The ability to multi-task and consider numerous audiences at once
  • A self-directed, highly collaborative approach
  • Excellent communication skills, both verbal and written; you are a natural storyteller

Bonus points if you have:

  • Knowledge of SEO best practices, writing content for the web, and link building
  • Strong research capabilities
  • Experience using online publishing platforms such as HubSpot and WordPress
  • Experience using tools like Google Analytics, SEMRush and BuzzSumo to identify trends and opportunities
  • Have a strong interest in the tech, publishing and media sectors

This role is a full-time position based in our Richmond, BC office. Working from home is available during the Covid pandemic and we are actively considering and trialing hybrid solutions post-pandemic.

We understand everyone has different circumstances; however, we will only consider applicants who are legally eligible to work in Canada.

If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse company and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences.

Sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.

PressReader offers a compensation package which includes extended health care, dental, vision and accidental death insurance paid by the company; 15 paid vacation days to start, sick and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more, along with a chance to be working with amazing people.

To apply, please submit your resume, and a cover letter explaining why you are the right person for this role.

This is a great opportunity for the right candidate.

We can’t wait to meet you!

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